Шапка для канала Youtube: 4 принципа оформления, которые приведут клиентов
Шапка на Youtube-канале — это визитная карточка, то что человек видит в первую очередь когда заходит на главную страницу канала.
Попав к вам на канал зритель ориентируясь на шапку делает вывод относительно основной темы канала.
Шапка имеет форму горизонтального баннера. Это пространство можно смело использовать для интерактива с аудиторией.
Используйте шапку как визуализацию концепции и вида деятельности канала. Расскажите зрителю о чем канал и как с вами можно связаться, указав контактный номер телефона, адрес электронной почты, ссылки на социальные сети и ваш сайт. Иногда там можно размещать акции и конкурсы. С помощью шапки можно побудить посетителей принять нужное вам решение, побудить к действию.
Принцип первый: Визуальное оформление шапки Ютуб-канала
Основой любой шапки Youtube-канала является изображение, это может быть фото, коллаж, иллюстрация или просто какой-то фон для надписи.
При выборе изображения для обложки важно учитывать, что глядя на него зритель должен понять о чем ваш канал.
Шапка не должна быть перегружена мелкими деталями, быть слишком пестрой или размытой. Лучше всего воспринимаются шапки с крупными изображениями и хорошей контрастностью, чтобы при взгляде на нее надписи и объекты были легко различимы.
В последнее время интернетом пользуются в основном с мобильных устройств. Смартфоны имеют маленькие экраны и при оформлении обложки важно это учитывать. Изображения и надписи должны быть достаточно крупными и хорошо читаться даже на маленьком экране телефона или планшета.
Например, если канал об обзорах автомобилей, то было бы хорошо разместить на обложке автора и автомобиль. Если канал о рыбалке и охоте, то можно изобразить на обложке автора с добычей.
Шапка этого Ютуб-канала хорошо читается и выглядеть на любом гаджете:
Шапка ютуб-канала на смартфоне
Шапка ютуб-канала на компьютере
Принцип второй: Понятное название и описание канала
На выбранном фоне размещают название канала и короткое описание его сути в 3-5 словах. В описании канала можно пояснить о чем канал, для какой целевой аудитории создан и какие проблемы решает. Перегружать описание канала текстом не стоит, потому что обложка будет хуже восприниматься.
Например канал об охоте и рыбалке можно описать в трех словах: “Охота и рыбалка”.
Надпись на шапке канала “Бизнес секреты” на Youtube говорить сама за себя, канал о бизнесе.
Не всегда нужно в шапке писать название канала, можно вставить просто описание, главное чтобы зритель понял основную тему.
Стоит учесть, что шрифты должны быть достаточно крупными и на контрастном фоне, для того чтобы текст хорошо читался как с компьютера так и с телефона.
Принцип третий: Оформление акций и конкурсов
Акции и конкурсы привлекают внимание зрителя. Проводя акции можно увеличить базу подписчиков и клиентов. Достигается это благодаря тому, что участники конкурса, делятся видеороликами и рассказывают о канале своим друзьям в социальных сетях. Таким образом на канал попадают новые зрители, которые в дальнейшем станут клиентами. Ниже мы разберем несколько примеров того, как оформить шапку для проведения акции.
Так как шапка — это одна из самых заметных частей канала, именно на ней стоит разместить информацию о проведении конкурса. Сообщая о конкурсе в шапке, коротко опишите его суть.
Например:
Если разыгрывается айфон, можно в шапке коротко написать:
“Подпишись на канал и выиграй Iphone”.
Если подарком по условиям акции является книга, можно призыва к действию побудить человека перейти на сайт и для ее получения оставить адрес электронной почты, а в шапке написать:
“Перейди на сайт и получи книгу в подарок”
Когда суть акции в подарке за совершение покупки, можно написать просто:
“Закажи диван и получи подушку в подарок”
Как видно из примеров, в Youtube-шапке о конкурсе лучше написать в нескольких словах, не вдаваясь в подробности. Подробные условия конкурса можно разместить под видео, в одном из выпусков либо на сайте или в социальных сетях.
Также стоит добавить визуальную составляющую в виде изображения. Например, если разыгрывается автомобиль, разместите его фото в шапке. Изображение должно быть крупным и контрастным, а надпись хорошо читаемой.
Принцип четвертый: Указываем контакты для связи
Шапка YouTube-канала — отличное место для размещение контактов для связи. Контакты указывать особенно важно, если канал создан для развития и продвижения бизнеса. Что лучше указать? Телефон горячей линии, ссылки на социальные сети и электронную почту. Указывая контактные данные, ориентируйтесь на главную задачу.
Если важно получать входящие звонки — в первую очередь разместите номер колл центра. А для тех кому важнее получить заявку с сайта, лучше в шапке разместить ссылку на лендинг или посадочную страницу продукта/услуги.
Для связи на прямую — разместите ссылку на социальную сеть и адрес электронной почты. Люди при необходимости вернутся к шапке канала, чтобы с нее перейти на сайт или позвонить.
Подводя итоги можно выделить главный принцип на которой стоит ориентироваться при оформлении шапки канала. Шапка у YouTube-канала должна быть простой, легко читаемой и понятной для восприятия с любого устройства. Важны также эстетичность и стиль ее оформления.
Глядя на шапку зрители и гости канала должны сразу же понимать о чем канал и как связаться с его авторами, при необходимости. Все акции и конкурсы нужно выносить в шапку, чтобы ваша аудитория знала о них и активно участвовала.
С уважением, Хафизов Винер!
О продвижении бизнеса на YouTube узнайте здесь: http://youtube2.ru/
Подробнее о продвижении бизнеса на YouTube читайте на канале в Telegram: https://t.me/prodvizhenienayoutube
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